Once Once Agency · July 23, 2026

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Southern Luv BBQ · Citrus Park, Tampa. Built entirely from your own photography. No image was run through AI — every slide is a crop and a resize of the original shot, nothing added, nothing retouched.

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01 Flavor Close-Ups B - Problem-Proof Week 1 · Wed · 11:30am ET

Brisket: the cut you can't fake

BRISKET — YOU CAN'T FAKE A SMOKE RING

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You can't fake a smoke ring.

That pink line under the bark is what happens when beef and real pecan wood spend the night together. It is the one thing a shortcut can never give you, and it is the first thing a Texan looks for.

Sliced to order every single day. Fatty or lean, your call.

Come get it while it is still warm.

#Brisket #TampaBBQ #SmokedMeats #PecanWood #TampaEats #CitrusPark #SouthernLuvBBQ
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02 Flavor Close-Ups B - Problem-Proof Week 1 · Fri · 4:30pm ET

The award-winning Cuban

AWARD WINNING CUBAN — SECOND BEST CUBAN IN THE WORLD

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Second best traditional Cuban in the world.

Not our words. That is the International Cuban Sandwich Festival, judged right here in Tampa, in the city that argues about this sandwich for sport.

Smoked pulled pork, ham, swiss, dill pickles and yellow mustard, pressed on Cuban bread until the edges crack.

Tampa takes its Cuban seriously. So do we.

#CubanSandwich #TampaCuban #TampaBBQ #TampaEats #CitrusPark #SouthernLuvBBQ #TampaFoodie
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03 Flavor Close-Ups A - Value-Stack Week 1 · Sat · 11:00am ET

Hot Texan

HOT TEXAN — HEAT THAT SHOWS UP LATE AND STAYS

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Pecan smoked brisket, pickled jalapenos and the aioli swirled straight onto the bun.

The heat does not hit you at the front. It waits until about the third bite, then sits down and stays a while.

This is not the one you order to play it safe.

Monday through Saturday, 11 to 8.

#HotTexan #Brisket #TampaBBQ #SpicyFood #TampaEats #SouthernLuvBBQ #CitrusPark
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04 Southern Soul E - Demo Walkthrough Week 2 · Wed · 11:30am ET

Alabama Slamma and the white sauce

ALABAMA SLAMMA — THE SAUCE THE SOUTH KEEPS QUIET ABOUT

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White barbecue sauce. Tangy, peppery, mayo based, and most of Florida has never tried it.

North Alabama has been putting it on smoked meat for about a hundred years. Once you taste it you understand why nobody up there ever switched to anything else.

We pour ours over pecan smoked pulled pork, bacon and sauteed smoked sausage and call it the Alabama Slamma.

Consider this your invitation.

#AlabamaWhiteSauce #SmokedChicken #SouthernFood #TampaBBQ #SouthernLuvBBQ #TampaEats #CitrusPark
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05 Pit & Craft E - Demo Walkthrough Week 2 · Fri · 4:30pm ET

St. Louis ribs and the sauce pour

ST. LOUIS RIBS — WATCH THE SAUCE HIT THE RIBS

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St. Louis ribs, cut by hand and sauced right before they hit your tray.

No holding. No reheating. The sauce goes on last so it is still glossy when it reaches you, which is a small thing that turns out to be the whole thing.

Beef ribs join the lineup Friday and Saturday, and they go fast.

Half slab, full slab, or enough for the whole table.

#Ribs #StLouisRibs #BBQ #TampaBBQ #TampaEats #SouthernLuvBBQ #CitrusPark
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06 Southern Soul E - Demo Walkthrough Week 2 · Sat · 11:00am ET

Mac and cheese: the pull

FIVE CHEESE MAC — THE PULL IS THE WHOLE POINT

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Scratch made mac and cheese, baked to order.

It is on the menu as a side, which undersells it. Turn it into a Mac Bowl and it becomes the whole meal: the Notorious P.I.G., the Buffalo, the Smoke Show.

And yes, somebody drew a heart on it before it went out. That is the name of the place.

Save room.

#MacAndCheese #ComfortFood #SouthernFood #TampaEats #ScratchMade #SouthernLuvBBQ #TampaBBQ
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07 Pit & Craft B - Problem-Proof Week 3 · Wed · 11:30am ET

Pulled pork, by hand

PULLED PORK — PULLED BY HAND. EVERY POUND.

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No machines. No shredders. Chef Essi pulls it by hand.

It takes longer and it is worth it, because a machine tears the meat and a hand finds the grain. You can see the difference before you taste it.

It goes on the Carolina, the Alabama Slamma, the platters and the Notorious P.I.G. mac bowl.

Pulled fresh, served the same day.

#PulledPork #TampaBBQ #ScratchMade #Pitmaster #SouthernLuvBBQ #TampaEats #CitrusPark
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08 Flavor Close-Ups A - Value-Stack Week 3 · Fri · 4:30pm ET

Carolina

THE CAROLINA — SIMPLE ON PAPER. NOT SIMPLE TO GET RIGHT.

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Pecan smoked pork or smoked chicken, mixed with our Sweet and Tangy sauce, topped with mayo slaw, pickles and mustard.

Few ingredients, nowhere to hide. Either the meat is right or the whole thing falls apart, which is exactly why we like making it.

Add chips and a drink and you are set.

#PulledPork #CarolinaBBQ #TampaBBQ #TampaEats #SouthernLuvBBQ #CitrusPark #TampaFoodie
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09 Flavor Close-Ups A - Value-Stack Week 3 · Sat · 11:00am ET

Summer Luv

SUMMER LUV — TASTES LIKE A BACKYARD IN JULY

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Jalapeno cheddar smoked sausage or beef sausage, with onions, peppers and Carolina mustard.

It is the one that tastes like somebody's backyard in July, which is roughly the highest compliment we know how to give a sandwich.

On the menu now.

Citrus Park, Monday through Saturday.

#Sausage #TampaEats #TampaBBQ #SouthernLuvBBQ #CitrusPark #SummerFood #TampaFoodie
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10 Flavor Close-Ups A - Value-Stack (conteo exacto) Week 4 · Wed · 11:30am ET

Six sandwiches, one swipe

THE FULL LINEUP — SIX SANDWICHES. ONE SWIPE.

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Six ways to do this.

The award winning Cuban. The Hot Texan. The Alabama Slamma. The Carolina. The Summer Luv. The LUV Burger.

Swipe through and pick your fighter, then order ahead so it is waiting on you instead of the other way around.

Link in bio.

#TampaEats #TampaBBQ #Sandwiches #SouthernLuvBBQ #CitrusPark #TampaFoodie #SupportLocalTampa
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11 The Table A - Value-Stack Week 4 · Fri · 4:30pm ET

The full combo

SANDWICH COMBO — SANDWICH. CHIPS. SOMETHING COLD.

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The whole thing, sorted. Any sandwich, a bag of our own Sweet and Tangy chips and something cold out of the cooler.

Add chips and a drink to any sandwich, or make it a side and a drink instead. Lunch does not have to be complicated. It just has to be ready when you get here.

Order ahead and skip the line.

#TampaLunch #TampaEats #TampaBBQ #SouthernLuvBBQ #CitrusPark #SupportLocalTampa
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12 The Table A - Value-Stack Week 4 · Sat · 11:00am ET

Bring the whole crew

FOR THE TABLE — NOBODY SHOULD HAVE TO PICK JUST ONE

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Nobody should have to pick just one.

Get the Cuban, get the sliders, put it all in the middle of the table and let everybody reach across each other. That is how this food is supposed to be eaten.

Big flavors, bigger memories. That has always been the point.

Catering and party trays available. Ask us.

#TampaCatering #BBQCatering #TampaBay #SouthernLuvBBQ #TampaEats #CitrusPark #FamilyStyle
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13 Pit & Craft E - Demo Walkthrough Week 5 · Wed · 11:30am ET

How your tray gets built

BEHIND THE LINE — HOW YOUR TRAY GETS BUILT

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Every tray gets built by hand, one at a time, after you order it.

That is why it takes a minute. It is also why it is hot when it reaches you instead of warm from sitting under a lamp waiting on somebody to show up.

No steam table. No holding trays.

Come watch it happen. The counter is right there.

#BehindTheScenes #TampaBBQ #ScratchMade #TampaEats #SouthernLuvBBQ #CitrusPark
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14 Southern Soul B - Problem-Proof Week 5 · Fri · 4:30pm ET

Chef Essi Tadrus

CHEF ESSI TADRUS — MEET THE MAN BEHIND THE PIT

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Chef Essi Tadrus opened his first restaurant at nineteen.

He opened Southern Luv after Hurricane Milton came through, and when the power finally came back on he handed out pulled pork and mac and cheese to the neighbors who still did not have any.

Faith, hospitality, heart. In that order.

That is who is back there cooking.

#Pitmaster #TampaBBQ #SmallBusiness #SupportLocalTampa #SouthernLuvBBQ #CitrusPark #TampaBay
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15 Signature Products A - Value-Stack Week 5 · Sat · 11:00am ET

House sauces

HOUSE SAUCES — WE LIKED OURS SO WE BOTTLED IT

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Sweet and Tangy. Sweet Heat.

Both were made for our own food first. We bottled them because people kept asking what was on the sandwich and then asking if they could buy some.

One goes on everything. The other one bites back.

Grab a bottle on your way out.

#BBQSauce #ScratchMade #TampaBBQ #SouthernLuvBBQ #ShopLocal #CitrusPark #TampaEats
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16 Signature Products B - Problem-Proof Week 6 · Wed · 11:30am ET

Sweet & Tangy chips

SWEET & TANGY CHIPS — OUR OWN CHIPS. OUR OWN LABEL.

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Sweet and Tangy BBQ potato chips, under our own label.

They started out as the thing sitting next to the sandwich. Then they turned up in the Nachos and the Mac Bowls, and now they get a shelf of their own by the register.

Grab a bag. Or three.

In store at Citrus Park.

#BBQChips #ShopLocal #TampaEats #SouthernLuvBBQ #CitrusPark #SnackGoals #TampaBBQ
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17 Signature Products A - Value-Stack Week 6 · Fri · 4:30pm ET

Beef jerky and beef sticks

HOUSE SMOKED JERKY — BBQ THAT FITS IN YOUR POCKET

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House smoked beef jerky and beef sticks.

Original if you want something to chew on. Jalapeno cheese if you want it to fight back a little.

Road trip, lunchbox, or three in the afternoon when the day is dragging and you are still two hours from dinner.

On the shelf now.

#BeefJerky #SmallBatch #TampaBBQ #SnackGoals #SouthernLuvBBQ #ShopLocal #CitrusPark
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18 Awards & Proof B - Problem-Proof Week 6 · Sat · 11:00am ET

The awards wall

THE WALL — THREE PLAQUES. ONE KITCHEN.

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Second place, World's Best Traditional Cuban. Second place, World's Best Non-Traditional Cuban. Second place, Popular Tampeno Food.

Tampa judged them. Tampa decided. We just kept cooking and kept showing up.

And if plaques on a wall are not your thing, there are more than 800 Google reviews averaging 4.8 stars. Ask the neighbors instead.

#TampaCuban #AwardWinning #TampaBBQ #TampaEats #SouthernLuvBBQ #CitrusPark #TampaBay
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19 Southern Soul A - Value-Stack Week 7 · Wed · 11:30am ET

Inside the room

INSIDE THE ROOM — PULL UP A STOOL

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Orange stools, white tile, wood on the walls and a menu you can read from the door.

No frills and plenty of room. Come by yourself on a Tuesday or bring nine people on a Saturday, both work.

Dine in, take out, or order ahead and grab it on the way through.

8019 Citrus Park Drive.

#TampaEats #CitrusPark #TampaBay #SouthernLuvBBQ #TampaBBQ #SupportLocalTampa
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20 Southern Soul C - Hack List Week 7 · Fri · 4:30pm ET

Look at the walls

THE WALLS — LOOK AT THE WALLS

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A pig in a blue suit. A rooster in swim trunks and sunglasses. A Coca-Cola sign with our name inside it. And a little concrete pig by the register that the regulars say hello to on the way out.

None of it is an accident.

This place is supposed to feel like somebody lives here, because somebody does.

Come find your favorite one.

#TampaArt #MuralArt #TampaBay #CitrusPark #SouthernLuvBBQ #TampaEats
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21 Local A - Value-Stack Week 7 · Sat · 11:00am ET

Find us

CITRUS PARK, TAMPA — 8019 CITRUS PARK DRIVE

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Citrus Park, Tampa. Same plaza, orange sign, hard to miss once you have been once.

Monday through Saturday, 11 to 8. Closed Sunday, because everybody deserves one.

Dine in, take out, catering.

Order ahead through the link in bio.

#CitrusPark #TampaBBQ #TampaEats #TampaBay #BBQNearMe #SouthernLuvBBQ #SupportLocalTampa
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22 Community B - Problem-Proof Week 8 · Wed · 11:30am ET

The day we opened

DAY ONE — THE DAY WE OPENED THE DOORS

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Balloons on the counter, chips on the shelf, and absolutely no idea who was going to walk through that door.

Tampa walked through it.

More than 800 Google reviews later, averaging 4.8 stars, we still do not take a single tray for granted.

Thank you for that. Still here, still cooking, still Citrus Park.

#SmallBusiness #TampaBay #SupportLocalTampa #CitrusPark #SouthernLuvBBQ #TampaEats
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23 The Table E - Demo Walkthrough Week 8 · Fri · 4:30pm ET

Build your plate

PLATTERS — BUILD THE PLATE YOU ACTUALLY WANT

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One meat, two meats, three meats. Two sides either way.

Brisket, pulled pork, smoked chicken, sausage, ribs. Mix them however you want, nobody here is going to tell you that you did it wrong.

Beef ribs come out Friday and Saturday only.

Order ahead, link in bio.

#BBQPlatter #Brisket #TampaBBQ #TampaEats #SouthernLuvBBQ #CitrusPark #SmokedMeats
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24 Signature Products A - Value-Stack Week 8 · Sat · 11:00am ET

Merch

MERCH SHELF — WEAR IT HOME

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Caps, tees, and a carving set for the person in your house who is convinced they can do this at home.

Let them try. Then bring them here.

On the shelf at Citrus Park.

#Merch #TampaBBQ #ShopLocal #SouthernLuvBBQ #CitrusPark #TampaEats
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